This podcast features Jared Spool, Founder of User Interface Engineering & Co-founder of Centre Center, and his Keynote, “Design is a Team Sport” from the design leadership conference Prototypes, Process & Play on August 11th, 2017.
Jared Spool - Keynote
Founder of User Interface Engineering & Co-founder of Centre Center
Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.
Design is a Team Sport
Every seasoned designer has fallen into the trap. They see the bad design in front of them. They can’t help but see how bad it is. And they want to redesign it. Show the world how it could be done. How it should be done.
Well-intentioned as the desire to rid the world of this bad design is, their approach often is a disaster. It pushes their allies away, accidentally giving off the air of superiority filled with the smells of arrogance and contempt.
An alternative is a well-designed process for creating your designs. The secret sauce in that well-designed process is a realization and inclusiveness of everyone on the team. It’s infused with an understanding of how people contribute to the design process, even when they aren’t trained in design skills. And it opens up opportunities to give everyone—not just your trained designers—the superpowers necessary to rid your products and services of bad design.
This talk will inspire you and your team to:
- Realize the reason everyone thinks they are a designer is they are a designer, however unskilled
- Learn that our design processes need to be designed, with intention and thoughtfulness
- Focus on helping every contributing influencer of your designs become a consciously competent designer themselves
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